If you have questions relating to Accounting and Bookkeeping, we're here to help. Please take a moment to browse Frequently Asked Questions (FAQs).
If you don't see the question answered below in FAQs, there is a section at the bottom you can submit one or multiple questions to use and we will get back to you within 24 hours.
Note: This list will be constantly evolving with Questions and Answers added to this list and modifications to answers when additional information considered useful is determined.
Primarily we work only with businesses. However, we do work with individuals who are looking to start their own businesses and are in the planning phase.
No. We are not a tax firm per se, but geared more towards accounting and business services. We do advise on high level tax matters, but do not prepare tax returns. We work with our client's tax preparers to provide a seamless integration.
We use Quickbooks Online for our Accounting software.
Yes, we prepare both sales tax / TPT and payroll tax returns for our business clients.
While we work remotely, we are happy to come to our clients and/or prospects' places of business. Zoom calls or Google Meets are additional ways we can meet. We are happy to meet at Starbucks, restaurants, or similar type establishments.
Our primary website builder is Webflow. However, we do work with clients that have Wordpress websites that want SEO work performed, website audits, and ongoing site maintenance.
Webflow allows customization for every aspect of a website's design and layout, and automatically generates clean, semantic code optimized for search engines and page speed.
SEO (Search Engine Optimization) is the practice of optimizing a website or web page to increase its visibility and ranking in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to make it easier for search engines to understand the content of a website and to present it to users who are looking for relevant information. SEO techniques include optimizing website structure and content, using relevant keywords and meta tags, building quality backlinks, and improving user experience.
SEO is an ongoing process. Search engine algorithms evolve, and competition changes. To maintain and improve your rankings, you need to continuously update and optimize your website.
You can track SEO performance through tools like Google Analytics and Google Search Console. Monitor metrics such as organic traffic, keyword rankings, click-through rates, and conversion rates. Please see our web page discussing measurement techniques at Analytics and Measurement by clicking this link.
In order to pass a Core Web Vitals assessment, your web page must receive a passing score for the following 3 metrics.
1.) Largest Contentful Paint - you must be under 2.5 seconds.
2.) First Input Delay - you must be under 100 milliseconds.
3.) Cumulative Layout Shift - you must be under 0.1.
Please see out web page discussing Core Web Vitals by clicking this link.
There are numerous tools and reports that can beused to monitor and measure your website’s Core Web Vitals. We recommend usingany of the following: Google’s PageSpeed Insights tool and both the CoreWeb Vitals and Page Experience reports in Google Search Console.All three of these tools use real-world user data to collect information aboutthe experience your site provides to users over about a 30 day period. In orderto troubleshoot fixes to your website for Core Web Vitals, we recommend using GoogleLighthouse. This tool gives you an estimate of how your web page willperform for the average user by using a controlled testing environment.
A Google algorithm update is a change made to Google’s search engine in order to improve the quality, relevance, and overall user experience of its search results.
Google updates its algorithm quite often. Sometimes thousands of times per year. But most of these changes go unnoticed. Typically, when a significant change is made, Google makes a public announcement well ahead of time.
Website design refers to the process of planning, creating, and organizing the visual layout and user experience of a website. This involves creating the overall look and feel of the website.
Website development refers to the process of actually building the website from the design. Please see our web page dedicated to Website Desgin and Development by clicking this link to take you to the page.
Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services to potential customers. It involves creating and delivering content that engages with a target audience and drives them to take a specific action.
Common digital marketing tactics include search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, influencer marketing, and affiliate marketing.